Nearly all people in the world own a new smartphone or at least a phone with one of the most popular operating systems. Android and iOS are the most common systems an nearly 85% of all phones are using one of them. The people use their phones for many different things. Nearly half of them use smartphones for surfing and sharing content on social media platforms like facebook, instagram or twitter. Also half of all people tend to use the phone as a map and search device.
At least 65% of the smartphone users also use their phones for entertainment like for playing games or watching movies or short clips on youtube. More than half of all people also use the smartphones to check the current weather. Because of this reason Android App Developers should focus on apps out of these categories to be successful.